Hello everyone;
With the tremendous impact of the pandemic period, we see that some sellers’ sales result in frustration and we encounter unsuccessful scenarios in this period when we shop through e-commerce until the pasta that enters our home.
I recently published about 50 units and 10 items of products on the relevant e-commerce site to test an e-commerce system. I sold all of them in a total of 3.5 days. Of course, I will continue to trade. My goal was just to test that system and it happened.
In general, the mindset of new sellers is “let’s find the best-selling products and sell them” or “let’s produce the best-selling products and sell them”. I’m not saying it doesn’t work, but I think this mentality carries a lot of commercial risks.
Because the people who do their research are trying to do business with programs based on various keyword algorithms such as Hellium10. Generally speaking, the mentality is not wrong. They are doing the right thing.
But listen to me on the subject…
Imagine the e-commerce world as a big market. Think like a gross market. If you have worked in a market, you know that all the products lined up in that market are within a plan.
For example;
When you go to the dry food aisle, you see pasta, but next to the pasta, you see pasta strainers being sold, or pasta pots, and ketchup and mayonnaise being sold in the immediate vicinity. Here the market wants to market the pasta’s by-products to the pasta buyer and wants to sell them to you. This is called “implantation”. Exactly these jobs are done by “Implantation Specialists” in big markets and in general, market employees who know these jobs very well are promoted according to the size of the company because they provide serious support to sales.
Back to our topic;
If you are going to enter the business by selling pasta directly, it is the most correct sentence to say God help you. If a product is sold to the “saturation point”, it means that there is a high level of competition. In this competition, you need to sell better quality and cheaper than others, which may even require R&D.
For example, some youtubers publish the products they sell based on the logic that as long as my videos are watched. I’m not saying it’s useless, but I’m saying that even attempting to supply the products he sells can have consequences that can break your back.
If you are just starting out, start by selling pasta strainers. The pasta strainer will sell less than pasta, so it will be more competitive. Also, if you are selling the cheapest pasta strainer in the market, you will be more likely to succeed as your profit margin will be high.
So how is it possible to do this in the virtual world?
There is no such thing as an “unsold” product in the virtual world. There is a product that is not optimized well. For example, if you are selling pasta strainers, “Pasta Mixer” is your keyword. The phrase “X Brand Pasta” is your keyword. “Pasta Pot” is your keyword.
Going back to the grocery store, the first things people see when they enter a grocery store are the gondola heads. Big companies rent those gondola heads for money. And this is not cheap. In the online world, it is always easy to find this argument. Because all e-commerce sites sell advertising and charge you money for it.
Again, when you enter a gross market, dumping discounts are applied on some products within certain minutes depending on the crowd of the market. Again, e-commerce sites apply such tactics by making campaigns and you should not miss them.
Product selection should be as follows;
If you say that my financial power is very high and I can put my goods as I wish, I can do my R&D and produce the goods very cheaply, here you go, be a pasta maker. And with your own brand…
If you think that my financial power is in the middle levels or a little below, supply the cheapest pasta strainer and put your product next to the pasta aisle at the cheapest price. (In the virtual world, this is called “buy box” or “Winning a Buy Box”.
If you want to take a more innovative approach, then I suggest you find a product that can definitely be used with pasta but has not yet entered the market and market it.
I am giving you the example of “Pasta”, now you can visualize the product variety in your own mind.
Let’s talk about programs like Hellium10… These programs give you a report of how much a market sells at the end of the day. I’m not saying it’s useless, it gives you ideas about which products to sell, but the fact that a product has sold a lot does not mean that it has not reached saturation point. If you try to sell a product that has reached the saturation point by supplying a product that has reached the saturation point, the products you supply may disappoint you. This is exactly the point that many sellers unfortunately miss.
I hope the examples I gave were useful…
See you in the next article 🙂
